The Growth Company (GC) have a new opportunity for a Marketing Business Partner to provide strategic marketing support to The Growth Company’s Education & Skills team, and will focus on the development, implementation and evaluation of marketing communications and campaign activity including reporting to various stakeholder groups.
Working with the Head of Marketing for People and Corporate Services, the role will involve the development, implementation and evaluation of marketing campaign activity that supports the business's objectives.
Supported by a team of marketeers and the wider Marketing and Communications Team, the role will focus on acting as a lead for the delivery of creative marketing campaigns through the application of project management skills and stakeholder and supplier management.
Agile working options available.
Key Responsibilities:
- You will represent the GC at key stakeholder briefings and collaboration projects to ensure wider dissemination of information and integration of GC goals with future developments both locally and nationally
- Taking lead responsibility, assess, analyse, and collate environmental performance data and reporting information for internal staff, senior management, clients, and regulatory bodies.
- Developing and enhancing a consistent set of messages for the Group and its component divisions, that clearly articulate and position its offer as best in class and continually ensure that these messages resonate with clients and lead to the take up of services.
- Working with the Head of Marketing for People and Corporate Services and Head of Communications, be responsible for the overall delivery, objective setting and reporting of impact against the departmental marketing and communications strategy.
- Act as a specialist advisor to, and build effective relationships with, service leads within the Education and Skills Team, ensuring key messages are consistent weaved through our activity.
- Setting and measuring KPIs across all digital and non-digital campaigns.
- Create impactful, targeted multi-channel campaigns that reflect the diverse needs and communication preferences of our audiences.
- Actively monitor analytics, customer feedback, insight, and sentiment to improve marketing outcomes.
- Create high quality, engaging content that has impact across a diverse range of communications channels including website, social media, email, print and video.
- Coordinate and contribute to the editorial planning process for our marketing activity.
- Work with colleagues in Communications to ensure consistent tone of voice, style and brand standards are applied.
- Continually identify and evaluate virtual platforms and marketing activities to drive the continuous improvement of GC’s Marketing activity.
About You:
- Have the necessary influencing skills to liaise at a senior level across GC Education & Skills and with key external partners and stakeholders.
- Motivated, resilient with the enthusiasm and drive to make things happen.
- Have experience of preparing and delivering marketing plans and presentations.
- Confident in generating good ideas and improving ways of working.
- Significant experience of creating and implementing marketing plans and campaigns.
Skills Required:
- Educated to degree level or equivalent in a relevant discipline (membership of a professional body such CIPR, IOIC, PRCA, CIM etc is desirable).
- Line management experience is essential.
- Understanding of measurement techniques including the AMEC/OASIS model.
- Strong organisational, prioritisation and time management skills, able to manage limited resources effectively.
- Understanding of SEO, PPC, UX and CMS tools to facilitate web content management.
Location
Manchester
Business Area Logo
GC_Logo.png
Company Logo
The Growth Company
Company
The Growth Company
Contract type
Permanent/ Full- time
Salary
Up to £40,000 per annum
Advert Brand
GC_Logo.jpg
Closing Date
06/08/2024
Ref No
4210
Documents
- Role Profile
(Word, 42.9kb)
We are committed to safeguarding and promoting the welfare of everyone including vulnerable adults and young people, we expect all staff to share this commitment. All Education and Skills appointments will be subject to Safer Recruitment Procedures which include a DBS check and a professional social media check. These checkswill be conducted by Due Diligence Limited (DDC Ltd) on behalf of GC. Please note that the successful candidate will not be required to pay for this.
If you are on the Barred List, it is against the law to apply and to be hired for a role that includes regulated activity with the concerned group.
We are committed to increasing the diversity of our workforce, we provide a guaranteed interview to applicants who meet the essential requirements for a role. This commitment applies to candidates who have a disability or are from a diverse ethnic community.
As part of our application process, you can ask to be considered under this scheme if you are from an ethnic community or have a physical or mental impairment that has a substantial and long-term negative effect on your ability to do normal daily activities. Providing that you meet the essential criteria for the role, you will then be invited for an interview. Your guaranteed interview application will only be shared with the Hiring Manager and our Internal Recruitment Team.
We are a member of the national campaign Ban the Box; this campaign aims to open opportunities for people with convictions to compete for jobs. We’re supporting the campaign by removing conviction questions at the applications stage.
GC aims to promote a culture of flexibility and agile working. Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles. We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.
If you require support with the recruitment process, please contact or Internal Recruitment Team atcareers@growthco.ukor call us on 0161 237 4447.
All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy.
Send to a Friend
Working with the Head of Marketing for People and Corporate Services, the role will involve the development, implementation and evaluation of marketing campaign activity that supports the business's objectives.
Supported by a team of marketeers and the wider Marketing and Communications Team, the role will focus on acting as a lead for the delivery of creative marketing campaigns through the application of project management skills and stakeholder and supplier management.
