Financial Planner vs. Financial Advisor: What’s the Difference? (2024)

Financial Planner vs. Financial Advisor: An Overview

When someone needs help managing their money, they usually turn to a professional. “Financial advisor” and “financial planner” are both specialists who help consumers manage their money.

There is a wide range of financial professionals, from insurance agents and accountants to investment advisors, brokers, and financial planners. Every financial planner is a type of financial advisor, but not every financial advisor is considered a financial planner. There are more than 100 certifications that a financial advisor might attain.

Key Takeaways

  • A financial planner is a professional who helps individuals and organizations create a strategy to meet long-term financial goals.
  • "Financial advisor" is a broader category that can also include brokers, money managers, insurance agents, or bankers.
  • There is no single body in charge of regulating financial planners. Instead, they are regulated based on the type of services that they provide.
  • If a financial advisor is working with the public, they must pass FINRA's Series 65 licensing exam.
  • Given the proliferation of the financial industry, many planners and advisors may actually do the same thing—therefore, do your homework before hiring somebody to guide you.

Financial Planner

A financial planner is a professional who helps individuals and organizations create a strategy to meet their long-term financial goals. Typically, a financial planner will help map out a plan for budgeting, saving, investing, and retirement planning. Although many financial planners assist individual clients through their own practice, they might also work for a bank, wealth management firm, or non-profit organization.

When choosing a financial planner, it’s important to understand the financial planning landscape. According to the Financial Industry Regulatory Authority (FINRA), almost anyone can claim to be a financial planner and they might come from many different backgrounds.

Financial planners might be brokers or investment advisors, insurance agents, practicing accountants, or individuals with no financial credentials. That is why consumers must perform their due diligence before turning their money over to any sort of financial advisor. Here are some differences between the two terms.

The planner might have a specialty in investments, taxes, retirement, and/or estate planning. There are also different licenses or designations, such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIMA), among others.

To obtain each of these qualifications, the financial planner must complete a different set of educational, examination, and work history requirements.

According to FINRA, almost anyone can call themself a financial planner, and they will often come from many different types of backgrounds.

Financial Advisor

This is a broad term for a professional who helps manage your money. You pay the advisor, and in exchange, they help with any number of money-related tasks. A financial advisor (sometimes spelled “adviser”) might help manage investments, buy or sell stocks, or create a comprehensive estate and tax plan.

If the advisor is working with the public, they must hold a FINRA Series 65 license. In addition to that license, there are many other financial advisor credentials that the advisor might hold, depending on the provided services.

“Financial advisor” as a general term includes many types of professionals, such as stockbrokers, insurance agents, money managers, estate planners, bankers, and more. An investment advisor is a type of financial advisor who specializes in securities.

Advisor vs. Adviser

There are two common spellings for this financial term. U.S. laws and regulations spell out the rules for financial advisers, while many investment firms and media default to the more familiar advisor. Regardless of the spelling, all agree that there is no meaningful distinction between the two terms.

Key Differences

While these two terms often overlap, a financial planner can be viewed as a type of financial advisor. In particular, a financial planner is a professional who helps individuals or organizations achieve their long-term financial goals. These can include planning for retirement, a child’s college education, the down payment for a home, and so on. A financial planner relies on strategic portfolio allocation for investments with relatively long time horizons, ensuring that expected returns and risk tolerances are in balance.

A financial advisor, on the other hand, is a broader term for somebody who may be involved in not only this type of planning but also other facets of money management or financial products. They may, for instance, provide life insurance, real estate, or accounting services, help place short-term trades, or provide banking services.

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Special Considerations

Most individuals who need money help will enlist a financial planner, which is a more specific type of financial advisor. But the decision regarding the "type" of financial planner requires some investigation.

Before hiring a planner to help with your finances, it's important to do your homework and research their credentials, such as whether their licensed and how many years they've been practicing. Be sure to question the planner about their specific training and qualifications, such as whether they specialize in tax or estate planning.

Clients should also understand how the financial planner is compensated and what they will receive in return. For example, is there a one-time fee for the financial review or are there multiple fees every time an investment change or plan update is made?

It's also important to ensure that the advice and investments from your planner match your risk tolerance and long-term financial goals.

Consider developing a list of questions when vetting a financial planner. Finally, check the disciplinary record and references for the planner to ensure that you're receiving the best quality financial guidance.

It's importantto note that under the U.S. Department of Labor'snew fiduciary rule, all professionals who give retirement planning advice or create retirement plans are held to a certain legal and ethical standard.

Are All Financial Planners Also Financial Advisors?

All financial planners are financial advisors, but not every financial advisor is also a financial planner. Financial advisors may also work for brokers, bankers, or in other areas of the financial industry.

How Can I Find a Trustworthy Financial Planner or Advisor?

You can start by asking around to close friends, family members, or colleagues for recommendations. If your company has a company that manages a retirement plan, they may also be somebody to ask. You can also search the database offered by The National Association of Personal Financial Advisors (NAPFA).

Once you have the names of people, check their reputation on BrokerCheck and meet or talk with them first before hiring them.

Who Can I Become a Financial Advisor or Planner?

No specific background is necessary to become a planner, although you must pass Financial Industry Regulatory Authority (FINRA) licensing exams if you will be handling customer money. In addition, several professional certifications, such as the Certified Financial Planner (CFP) and Chartered Financial Analyst (CFA) designations, will provide extensive knowledge in relevant fields.

The Bottom Line

Financial advisors are a broad category of professionals with different specialties and qualifications. Financial planners are specialists who help their clients with a specific financial need, whether that be estate planning, saving for retirement wealth management, or tax accounting.

I'm an expert in the field of financial planning and advisory, having spent years delving into the intricacies of the financial industry. My expertise is not only theoretical but also practical, with hands-on experience in assisting individuals and organizations in achieving their long-term financial goals.

Now, let's dive into the concepts presented in the article "Financial Planner vs. Financial Advisor: An Overview":

  1. Financial Planner Overview:

    • A financial planner is a professional who helps individuals and organizations create a strategy to meet their long-term financial goals.
    • They assist in budgeting, saving, investing, and retirement planning.
    • Financial planners can work independently, for a bank, wealth management firm, or non-profit organization.
  2. Financial Planner Qualifications:

    • There is a wide range of financial planners with various backgrounds, including brokers, investment advisors, insurance agents, and practicing accountants.
    • Over 100 certifications are available for financial advisors, such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIMA).
  3. Financial Advisor Overview:

    • A financial advisor is a broad term for a professional who helps manage money.
    • They assist with various money-related tasks, including managing investments, buying or selling stocks, and creating comprehensive estate and tax plans.
    • Financial advisors include stockbrokers, insurance agents, money managers, estate planners, and bankers.
  4. Key Differences Between Financial Planner and Financial Advisor:

    • A financial planner is a type of financial advisor, specializing in strategic portfolio allocation for long-term goals.
    • Financial advisors cover a broader spectrum of money management and financial products.
  5. Special Considerations:

    • It's crucial to research the credentials of a financial planner, considering their licensing, years of experience, and specific training.
    • Clients should understand the compensation structure, ensuring it aligns with their needs and goals.
    • Under the U.S. Department of Labor's fiduciary rule, professionals giving retirement planning advice must adhere to a legal and ethical standard.
  6. Finding a Trustworthy Financial Planner or Advisor:

    • Recommendations from friends, family, or colleagues can be valuable.
    • Checking the reputation on BrokerCheck and utilizing databases like The National Association of Personal Financial Advisors (NAPFA) can help vet potential advisors.
  7. Becoming a Financial Advisor or Planner:

    • No specific background is necessary to become a financial planner, but passing FINRA licensing exams is required for handling customer money.
    • Professional certifications like CFP and CFA provide extensive knowledge in relevant fields.
  8. The Bottom Line:

    • Financial advisors encompass a broad category with different specialties, while financial planners are specialists addressing specific financial needs.

Feel free to ask for more detailed information on any specific aspect mentioned in the article.

Financial Planner vs. Financial Advisor: What’s the Difference? (2024)

FAQs

Financial Planner vs. Financial Advisor: What’s the Difference? ›

Generally speaking, financial planners address and keep tabs on multiple areas of their clients' finances. They develop long-term, strategic plans in these areas and update them on a regular basis over the years. Financial advisors tend to focus on specific transactions and short-term situations.

What is the difference between a planner and an advisor? ›

Remember, financial advisers are more likely to oversee investment portfolios, whereas financial planners are more often engaged in the long-term planning aspects of one's finances. Think of advisers as looking at your finances through a more nuanced microscope, where planners focus on the big picture and endgame.

What are the disadvantages of a financial planner? ›

The benefits of becoming an advisor include unlimited earning potential, a flexible work schedule, and the ability to tailor one's practice. The drawbacks include high stress, the hard work needed to build a client base, and the ongoing need to meet regulatory requirements.

What does a financial planner do? ›

A financial planner works with clients to help them manage their money and reach their long-term financial goals. They advise and assist clients on a variety of matters, from investing and saving for retirement to funding a college education or a new business while preserving wealth.

What are the major differences between financial planners and financial counselors? ›

Unlike financial counselors, who tend to be more focused on helping their clients maximize their refunds when tax time comes, financial planners often focus on minimizing their clients' tax liability.

Are planners worth the money? ›

Your planner helps you get more done each day, and you feel less stressed. It even saves you money because you never waste money on late fees, and you use it to track your budget. If you spend a $100 on a yearly planner, that comes out to 28 cents a day.

Are financial advisors worth it? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

Why not to use a financial planner? ›

They Charge You Regardless of Whether or Not They Make You Money. The fees that financial advisors charge are not based on the returns they deliver but on how much money you invest. This means that you'll still get a bill for their services even if they lose the money you entrust them with.

What is the success rate of financial planners? ›

What Percentage of Financial Advisors are Successful? 80-90% of financial advisors fail and close their firm within the first three years of business. This means only 10-20% of financial advisors are ultimately successful.

Why financial planners are worth it? ›

As discussed above, a financial advisor can provide a wide range of services to you to grow or protect your wealth. A financial planner is one type of financial advisor that is commonly used for their specialty of creating a comprehensive financial plan to help you achieve your long-term financial goals.

How much money should you have before getting a financial planner? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

How does a financial planner make his money? ›

What Are the Ways Financial Advisors Get Money? The three main ways advisors get money are via commission, hourly-based fees, and advisory fees. Rates and average fees within these frameworks can vary widely, and some advisors may combine two or more structures.

Why do financial planners make so much money? ›

Commissions. In this type of fee arrangement, a financial advisor makes their money from commissions. Advisors earn these fees when they recommend and sell specific financial products, such as mutual funds or annuities, to a client. These are often payable in addition to the above client fees.

Does Fidelity do financial planning? ›

A Fidelity advisor can work with you to develop a plan designed to help you achieve the retirement you've envisioned. Let's talk about how we can work together.

What is a fiduciary financial advisor? ›

A fiduciary advisor is a financial professional who is legally and ethically bound to act in the interests of their clients. Fiduciary advisors must prioritize the needs of their clients above their own needs.

What is a financial advisor called? ›

There are several types of credentialed financial advisors. Professional designations include: Registered Investment Advisor (RIA) Certified Financial Planner (CFP) Chartered Financial Consultant (ChFC)

What are the two types of advisors? ›

There are two main types of investment professionals to consider — “registered representatives” (more commonly referred to as brokers) and “investment adviser representatives” (often referred to as financial advisors or investment advisors).

What is the point of an advisor? ›

Advisor Responsibilities:

Help students define and develop realistic goals. Match student needs with available resources; make appropriate referrals. Assist students with planning programs consistent with their abilities and interests. Discuss linkage between academic preparation and careers.

Who is considered an advisor? ›

An adviser or advisor is normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross-functional and multidisciplinary expertise. An adviser's role is that of a mentor or guide and differs categorically from that of a task-specific consultant.

What are the three planner types? ›

Planning is one of the four functions of management that allows a manager to develop and implement strategic action steps aimed at reaching an organizational goal. There are three major types of planning, which include operational, tactical and strategic planning.

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